Branding + Identity

When creating any kind of identity, the most important factor to consider is the target audience. Who is using your product why are they using it, what do you want them to take away from what you are trying to sell or teach them about? While taking this class we also learned design theory and applied that to  our process as we went along. This class was a whole semester spent just working on this one project and learning the steps to approach a project in a clean and organized way while being able to continue to design in a thorough manor. After I finished this class I took upon some personal projects relating to branding to do it in a non tradition class but professional setting.